Stratique brings the relationships. Build Your AI brings the engineering credibility and technical delivery. Together, we cover the full picture for manufacturing and engineering clients adopting AI.
The Opportunity
Stratique has spent over 20 years building trust with contract manufacturers, engineering firms, and equipment suppliers. The Business Propeller has generated £200m+ of repeat orders for clients including Rolls Royce, BAE Systems, Bentley, and JCB. That access is hard to replicate.
AI is now a live conversation with those clients. Stratique has already moved in the right direction, with AI data enrichment, lead qualification, personal assistants, and web chatbots forming part of the service offer. The question that follows from those conversations is what happens when a client wants to go deeper, into operations, engineering workflows, compliance, or procurement automation, where the stakes are higher and the requirements are different.
That is where this partnership starts. Build Your AI is a specialist in exactly that context: safety-critical engineering environments where AI needs to be defensible, governed, and practical. Not a generic AI consultancy. An engineering one.
Partnership Structure
The partnership covers two distinct areas. They can run independently or together depending on what makes most sense after the follow-up call.
When a Stratique client needs AI support beyond the marketing layer, Build Your AI handles the technical scoping and delivery. Stratique earns a referral fee on any engagement that closes. No delivery involvement required.
A focused advisory session to help Stratique's team understand the compliance, data governance, and procurement constraints that come up when manufacturing clients ask about AI beyond the marketing layer.
How Track 1 Works in Practice
The referral process is designed to be as low-friction as possible for Stratique. Here is what typically happens.
This might be a question about automating document review, implementing AI into an engineering workflow, or understanding how to govern AI outputs in a regulated environment. Stratique's team recognises the signal.
A brief email or call connecting the client with Ali at Build Your AI. No technical detail required from Stratique - just the introduction and a note on the client's sector and the nature of the conversation.
Ali takes it from there: a scoping call, a proposal, and, if the client proceeds, full delivery. Stratique is copied in on milestones but not involved in the technical work.
Build Your AI invoices the client and pays Stratique 10% of the engagement value within 14 days of receipt. A simple shared log tracks all introductions and their status.
Clarity on Scope
To keep the arrangement clean and workable for both sides.
Commercial Terms
The intention is to formalise the referral arrangement with a short Heads of Terms document - one or two pages covering the key points below. No complexity until there is revenue that warrants it.
About Build Your AI
The reason this referral works is that the credibility matches the context. Build Your AI is not a general-purpose AI consultancy pitching manufacturing firms on tools they have never used. It is an engineering practice, run by a practising Chartered Engineer, with a track record in exactly the sectors Stratique serves.
Over a decade of experience as a systems and AI engineer, with roots in rail systems engineering before moving into AI consulting. Has trained over 500 engineers across the UK and Europe, with clients including Siemens, Pandrol, Boellhoff and GKN Aerospace. IMechE-preferred training provider. Published author: Building Generative AI Services (O'Reilly, 2025).
Work spans the full adoption lifecycle: from initial team training and governance frameworks through to deploying production AI tools in safety-critical environments. Understands the constraints of regulated sectors, because they were the constraints of his own career.
Next Steps
The follow-up conversation with Andy is the right moment to decide which track has most immediate traction and agree the Heads of Terms. No commitment needed before then.
ali@buildyourai.com